At FinovateFall, Colum Lyons, Founder & CEO of ID-Pal, delivered a captivating live demo, showcasing the power and simplicity of ID-Pal’s identity verification solution.
Beginning with a thought-provoking reminder: “The single most important person in your business is your customer.” Colum emphasized that the very first interaction businesses have with their customers is identity verification, and how ID-Pal ensures a seamless and secure experience from that critical touchpoint.
During the demo, Colum took the audience through a real-time verification journey. Using ID-Pal’s platform, he demonstrated how it leverages documents, databases, and biometrics to verify identities. ID-Pal’s flexibility was clear, allowing the end user to easily choose between various ID types, such as a driver’s license or passport, while the system operates behind the scenes to keep fraud at bay.
Pictured (from L-R) Colum Lyons, CEO at ID-Pal and Brendan Doherty, Enterprise Sales Manager at ID-Pal
A memorable highlight of the demo came when Colum injected some fun by using a fake head to illustrate the risks posed by deepfakes and spoofing. Brendan Doherty, Enterprise Sales Manager at ID-Pal attempted to verify the fake head, only to show how ID-Pal’s AI-driven liveness detection swiftly flagged it as fraudulent.
Colum explained how fraud has evolved in recent years. “The world of fraud has completely changed,” he said, pointing out how even individuals without sophisticated tools can now commit fraud using technology available at their fingertips. This only strengthens the case for solutions like ID-Pal, which stays ahead of the curve by focusing on AI-powered verification with zero human intervention—a true differentiator in the market.
By the end of the presentation, Colum left the audience with a clear message: businesses should review their identity verification processes to ensure they can effectively combat modern fraud threats. He invited companies to take advantage of ID-Pal’s free audit, designed to identify potential vulnerabilities and provide peace of mind.
Missed the event? Watch the full demo here:
Find out more about FinovateFall here.
